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Aurora Wear — FW Capsule Drop

Aurora Wear — FW Capsule Drop

Brand monitoring campaign for the AuroraWear FW capsule. Tracks every social post that mentions the brand or campaign keywords, with link attribution to the launch storefront.

Active Campaign
18 Content Pieces•7 Social Accounts•Instagram•TikTok•YouTube•Facebook•Nov 6, 2026 - Nov 27, 2026
wearing the AuroraWear FW capsule all week ✨ link in bio for the launch • #AuroraWear
Ena Builds

Ena Builds

5h ago

wearing the AuroraWear FW capsule all week ✨ link in bio for the launch • #AuroraWear

Views177.337
Reach140.326
Likes13.655
Engagement Rate7.70%
real talk on the AuroraWear capsule — what fits, what doesn't, what I'd skip #AuroraWear
Ena Builds

Ena Builds

18h ago

real talk on the AuroraWear capsule — what fits, what doesn't, what I'd skip #AuroraWear

Views381.780
Likes30.021
Comments381
Shares6.776
Engagement Rate7.40%
A proper lookbook with the AuroraWear FW capsule. 12 looks, real lighting, no filter.
Video
Ena Builds

Ena Builds

2d ago

A proper lookbook with the AuroraWear FW capsule. 12 looks, real lighting, no filter.

Views57.929
Likes4.676
Comments89
Sharing the AuroraWear FW drop with our fitting club — feedback welcome, what should we feature next?
Ena Builds

Ena Builds

3d ago

Sharing the AuroraWear FW drop with our fitting club — feedback welcome, what should we feature next?

Views55.472
Reach46.909
Likes1.886
Comments35
Engagement Rate3.40%
BTS from the AuroraWear shoot. Honest answer — the lining is way better than the last drop.
Story
Ena Builds

Ena Builds

4d ago

BTS from the AuroraWear shoot. Honest answer — the lining is way better than the last drop.

Views35.780
Reach31.297
Story Like's are not available via Meta-API.
One jacket, three temperatures, zero complicated styling rules.
Ena Builds

Ena Builds

5d ago

One jacket, three temperatures, zero complicated styling rules.

Views145.169
Reach113.053
Likes10.307
Engagement Rate7.10%
Ranking every Aurora piece after a full week of actually wearing them.
Ena Builds

Ena Builds

3d ago

Ranking every Aurora piece after a full week of actually wearing them.

Views320.195
Likes26.336
Comments211
Shares8.607
Engagement Rate7.90%
The easiest two-piece switch from studio day to launch event.
Ena Builds

Ena Builds

6d ago

The easiest two-piece switch from studio day to launch event.

Views299.886
Likes23.233
Comments441
Shares7.395
Engagement Rate7.60%
Fabric, construction and fit after ten real-world wears.
Video
Ena Builds

Ena Builds

4d ago

Fabric, construction and fit after ten real-world wears.

Views62.717
Likes4.968
Comments96
A quick visual guide to the pieces I keep reaching for.
Short
Ena Builds

Ena Builds

7d ago

A quick visual guide to the pieces I keep reaching for.

Views115.606
Likes10.300
Comments131
Six brilliant looks from the fitting club, plus sizing notes from each creator.
Ena Builds

Ena Builds

5d ago

Six brilliant looks from the fitting club, plus sizing notes from each creator.

Views50.107
Reach36.064
Likes1.954
Comments51
Engagement Rate3.90%
Answering the most common questions from this week's launch thread.
Ena Builds

Ena Builds

8d ago

Answering the most common questions from this week's launch thread.

Views46.755
Reach36.611
Likes1.964
Comments29
Engagement Rate4.20%
@aurorawear sent the new FW capsule. Honest first take in 24h.
Riku Lens

Riku Lens

9h ago

@aurorawear sent the new FW capsule. Honest first take in 24h.

Views90.051
Reach67.591
Likes4.863
Engagement Rate5.40%
decided to actually compare the @aurorawear FW pieces to the high street dupes 👀
Riku Lens

Riku Lens

1d ago

decided to actually compare the @aurorawear FW pieces to the high street dupes 👀

Views179.153
Likes12.566
Comments204
Shares5.120
Engagement Rate6.90%
Natural light, no studio setup—this is how the capsule actually photographs.
Riku Lens

Riku Lens

3d ago

Natural light, no studio setup—this is how the capsule actually photographs.

Views84.105
Reach59.325
Likes4.878
Engagement Rate5.80%
A quick look at the grade before and after the final color pass.
Story
Riku Lens

Riku Lens

6d ago

A quick look at the grade before and after the final color pass.

Views43.346
Reach30.529
Story Like's are not available via Meta-API.
Same fit, same camera, completely different mood.
Riku Lens

Riku Lens

4d ago

Same fit, same camera, completely different mood.

Views160.238
Likes12.588
Comments240
Shares3.180
Engagement Rate6.70%
How the final Aurora hero shot came together in four layers.
Riku Lens

Riku Lens

7d ago

How the final Aurora hero shot came together in four layers.

Views150.682
Likes10.254
Comments198
Shares2.143
Engagement Rate6.40%